Kylie Cosmetics has stayed true from the first collection of revolutionary Lip Kits to its current status as a modern empire. Already a trendsetter in her own right, Kylie Jenner took the world by storm, releasing her first set of lipsticks at just 17 – the original three shades sold out in minutes. At 23, the innovative make-up mogul raised the bar once again with the relaunch of her namesake line, now 100% vegan and cruelty-free.