KEY FEAUTURES
- Lip Liner
- Ultra-creamy, waterproof, transfer-proof, smudge-proof
- Long-lasting 24-hour wear
- Ideally pairs with all lip textures: Matte, Velvet, Gloss
- Vegan, Clean, Cruelty-Free, Gluten-Free, Light Vanilla Aroma
- Matte Liquid Lipstick
- True-matte non-sticky finish
- Long-lasting 8-hour wear
- Instant-setting color payoff
- People adore my Pencil Lip Liner:
- 100% agreed the formula does not feather.
- 100% agreed the product has an intense color payoff.
- 98% agreed the product brings more definition and sculpt the lips.
- 100% agreed the product prevents lipstick from smudging.
- 98% agreed the formula is comfortable to wear.
- 98% agreed the formula is transfer-proof.
- 98% agreed the formula is smudge-proof.
- 100% agreed the product is transfer-resistant when worn with a face mask.
- 96% agreed the product is long-lasting.
- Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte lipstick and lip liner. Product use for 1 week.
- People adore my Matte Liquid Lipstick:
- 100% agreed the formula is non-sticky.
- 100% agreed the product sets quickly on the lips.
- 94% agreed this formula does not feather on the lips.
- 98% agreed the product delivers one-swipe instant-setting color payoff.
- 100% agreed the product provides full coverage on lips.
- 98% agreed the product lets you shape and structure lips.
- 98% agreed the formula is highly pigmented.
- 96% agreed the product is lightweight and comfortable to wear.
- 98% agreed the product is transfer-resistant.
- 98% agreed the product is smudge resistant.
- 86% agreed the product is water-resistant.
- Consumer acceptance test conducted with 50 women between 18-40 years, current users of matte liquid lipstick. Product use for 1 week.